Who: After all the interviews I have conducted, I was able to form a clear idea of who is and who is not within the boundaries of the market I intend to target. The people who who are in the boundaries are college students living in college towns, though it is possible to find individuals with the need who aren't college students or students who aren't necessarily in a "college town." The people who fall outside of the market would be individuals who lead a healthy lifestyle or those with a deeply rooted issue such as eating disorders. However, for my interviews I specifically targeted students who were physically fit. I did so because I believed they would surely fall outside of the boundaries and because individuals with deeply rooted issues would need to seek an actual doctor not dietary advice from a regular person, app, or website.
All five of my interviewees regularly go to the gym. Four out of the five actually focus on their diet and meal prep while the other eats frozen meals that are delivered to their home.
What: The need starts to differ form another need when it it becomes a deeply rooted problem. While students who lack the dietary knowledge or who are simply lazy can completely benefit from my solution, those who have real eating disorders may only find it helpful to a certain extent, if not at all.
Why: The underlying cause of the outsiders need would absolutely be different if he/she was suffering from a serious disorder.
Inside the Boundary
Who is in: College students who are are too busy, who lack the proper skills and/or dietary knowledge, and who want to better themselves in all dietary aspects in general.
What the Need Is: College students are not feeding themselves properly and are denying their bodies of the nutrients they require.
Why the Need Exists: The need exists for several reasons. 1) College students are are often times too overwhelmed with course work and everyday life that they don't have the time or patience to cook a healthy meal, 2) lack of healthy dietary knowledge thus leading them to settle for unhealthy choices (fast food), etc.
Outside the Boundary
Who is Not: People leading a healthy lifestyle in general; individuals with a serious disorder
What the Need Is Not: Feeding themselves properly and delivering the proper nutrients to the body in order to stay healthy; seeking dietary advice from a source other than a doctor (individuals with disorders.
Good job with this post. You obviously put a lot of thought into this and gathered some great information. The way you organized the post was different, but I liked it and it was easy to follow. I like how you explained the kind of people you were interviewing before you got into the information, that helped everything to make more sense. Overall great job!
ReplyDeleteHi Daniel, it was great to continue reading about the hypothesis you came up with. I think this is very interesting for college students because it is a big issue. Many students who do have an eating disorder I believe coming to college makes it harder due to the lack of food and the independent need to feed yourself. Overall you did a great job!
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