Wednesday, October 2, 2019

11A Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
  • My name is Daniel, I am 21 and I am a transfer student and Business Admin major who is currently deciding on a minor. Even though I am always learning and looking to add more talents to my list, I do have several talents that I currently take pride in. I am currently a talented cook, gamer, and folkstyle wrestler. I am prideful in my communication/people skills as well as my overall cognitive skills, thanks to my many years of gaming. Additionally, I am skillful with select industrialized cleaning equipment and I have some experience in the industrialized cleaning industry due to a brief stint working as a contractor alongside my father, but I don't wish to utilize those skills or experiences any further. As for aspirations, I hope to someday have my own business (not this) like my father and brother who respectively own their own company and gym. If I were to start this business, I believe that it would be a fulfilling experience helping people form healthier eating habits. Especially considering that I used to struggle with the specific need I have explained. I truly believe that it would impact my life in a very positive way.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
  • The product/service that I am offering is an app that provides customers healthy foods and dietary information. The app will provide recipes of the customers choice, a delivery of grocery-fresh ingredients in the proper portions that pertain to the selected recipe(s) with related nutrition information, and an in-app health forum where individuals can go to gather healthy dietary information and advice.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
  • I am offering my product/service to college students, specifically UF students, from ages 18-24 who live in a college town/campus, are too lazy or don't have the time to cook themselves a proper meal, or who simply lack the proper dietary knowledge/skills.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
  • Customers would be willing to pay for the product/service because it could potentially help them acquire relevant information as well as help them form better eating habits so that they can lead a healthier lifestyle. It may even make it easier for those who don't have the time to go to the grocery store, prep, and cook all at once. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
  • One of my core competencies would be excellent customer service. I believe that specifically servicing college students with unhealthy dietary habits as well as providing them with a platform where they can seek valuable information pertaining to dietary health sets me apart from others. Even though there are existing services similar to mine, I don't believe that there is a business that also includes a health based forum along with the services I have explained thus far. 
In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.
  • So far, I believe that these elements fit together but there are aspects that are out-of-joint with others. For example, I am no health guru or software developing genius. Having someone who has substantial knowledge related to dietary health as well as someone who knows their way around software development would help me get this off the ground. 


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