My customer avatar is between the ages of 19 and 22 who attends the University of Florida and lives on campus. He enjoys going out on Friday nights, watching movies with friends, and playing video games during his free time. He drives a black recent model sedan for long commutes and has a scooter for commuting around campus. This individual regularly attends classes throughout the week and typically spends a majority of his time at the library so that he can work on keeping up with his heavy workload. When he is not busy watching lectures or keeping up with his assignments, he is working a part-time retail job. Most of the time he is eating out or ordering food from delivery apps because he feels that he can't find the time to cook a nutritious meal he'll like or even go grocery shopping. When he finally does go grocery shopping, he is likely to buy foods like microwavable meals, an assortment of snacks, or anything that is easily prepared.
I believe that I have a lot in common with this customer. Additionally, I believe
that this is not coincidental because I based my ideas on the personal experiences of others and of myself.
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