24A Venture Concept No. 1

Opportunity:

• There are many college student, specifically at UF, who struggle with maintaining a healthy diet as well as a healthy lifestyle in general. Reasons for this unmet need could be that the individual is too busy to grocery shop and prepare nutritious meals, they simply lack the proper knowledge they need in order to lead a healthy lifestyle, or they are lazy. This particular market, or the market I would be targeting, could demographically defined as college students between the ages of 19-22 who are living on a college campus, specifically here at UF. Customers are currently satisfying their need by either buying simple microwaveable meals and other easily prepared foods, opting for other meal kit delivery plans, eating fast food, or doing a combination of this but still not eating enough/properly. I would say that this opportunity is big and the window has the potential to stay open for several years. 

Innovation:

• The product/service that I am offering is an app that provides customers healthy foods and dietary information. The app will consist of multiple menus that will provide 2-3 recipes of the customers choice, a delivery of pre-prepped grocery-fresh ingredients in the proper portions that pertain to the selected recipe(s) with related nutrition information, and an in-app health forum where individuals can go to gather healthy dietary information and advice on how to lead a healthy lifestyle. Each menu will have the option of selecting 2 or 3 recipes for $25 or $35, respectively, that are provided weekly. Each menu has a large serving size (serves 2) and should last most of the week.

Venture Concept:

• I believe that customers would switch over to a product/service like this because it would honestly be a better alternative to constantly spending money on fast food throughout the week (or whatever other crap college students blow their money on (-: ). This product/service has the potential to help individuals form healthy dietary habits and even help them obtain valuable health tips and facts. There are many competitors in this market, however, I have not heard of a a company in this market that specifically targets college students. 

Three Minor Elements

1) Social capital 

2) Fully prepped meal kits, addition of other recipes 

3) Expanding the business further

I was just winging this one tbh.