28A Your Exit Strategy

1) Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children?

• I intend to stay with the business and then retire.

2) Why have you selected this particular exit strategy?

• The reason behind starting the business in the first place is to help others form healthier habits, so I would like to stay with the business and help others do that for as long as I can.

3) How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?

• I don't think this exit strategy has influenced any of the decisions I have made in my concept.