23A Your Venture's Unfair Advantage

1) Communication: I am able to communicate with others effectively and efficiently.

• V: Valuable because it is especially important when running a business and managing others.
• R: This is not rare because many people have strong communication skills and can further improve their skills.
• I: Not inimitable because anyone can improve their communication skills.
• N: Not substitutable.

2) Interpersonal Skills: I can build strong relationships with others. 

• V: Valuable because it is important when running a business and it would be necessary to build a relationship with customers to a certain extent. 
• R: I would not consider this rare because anyone can work on and improve these skills.
• I: Not inimitable.
• N: Not substitutable.

3) Social Capital: I know people who have knowledge of this industry. 

• V: They can provide valuable insights.
• R: Anyone can add people like this to their network. 
• I: This is not inimitable  
• N: This can be substitutable but would be take time (more networking). 

4) Social Capital: My brother owns a gym and has extensive knowledge on maintaining a healthy diet and making healthy choices in general. 

• V: This is valuable because he could help me push my business further by providing insights. 
• R: I would not say this is rare because anyone can find someone with this knowledge but it would depend on their willingness to help.
• I: This is not inimitable.
• N: In this case this is not substitutable. 

5) Written and oral proficiency in two languages: English and Spanish

• V: This is valuable because it would be advantageous since it would allow me to reach more people.
• R: This is not rare because plenty of people are bilingual.
• I: This is not inimitable.
• N: This is not substitutable. 

6) Social Capital: I know someone who could help me develop my product/service (app + features)

• V: Without this contact I could not start my business and would have to go back to the drawing board. 
• R: It is difficult to find people who will help with this task but I would not say it is particularly rare. 
• I: It would be hard to imitate the relationship I have with this person.
• N: This is not substitutable. 

7) Relationships with other entrepreneurs: My father and brother are both entrepreneurs and offer very helpful advice and information.

• V: The insights they offer are very valuable and can potentially help me improve my business. 
• R: Not rare because I could seek other entrepreneurs but I would not have the same relationships. 
• I: Not inimitable.
• N: Not substitutable. 

8) Creativity: I like to be creative wherever and whenever possible.

• V: This would be helpful in building, sustaining, and expanding my business. 
• R: Not rare because there are many creative individuals.
• I: Other people can be creative.
• N: This is not substitutable. 

9) Passion for the overall idea.

• V: This is valuable because there is no point in moving forward with an idea without passion for what you are going to do.
• R: This can be rare.
• I: This is inimitable.
• N: This is not substitutable. 

10) Determination

• V: I am determined to finish whatever task I have started.
• R: Not many people have my determination but it is not uncommon.
• I: This is inimitable. 
• N: This is not substitutable.

I believe that my top resource would be my social capital because all the people in my network would help me drive my idea further.