Friday, November 15, 2019

25A What's Next?

Existing Market

Step 1: The next step would be to not only provide recipes and the respective ingredients but fully prepped meal kits as well.

Step 2:

  • Interview 1: This individual believes that because I already have intentions of extending services to people who are lazy/busy, it would be best to add this as soon as possible.
  • Interview 2: This person said something similar to Interviewee 1.
  • Interview 3: This interviewee stated that this might have to be the initial option.

Step 3: Through the Interviews I conducted, I learned that it might be best to start with fully prepped meal plans.

New Market

Step 1: Since my current market is here at UF, I believe that targeting another college campus, such as GSU (Georgia State University), would be appropriate especially because I know a lot of people on that campus.

Step 2: I believe my venture concept would create value for people in this market because it also consists of college students who have the exact same needs as the students here at UF (or anywhere else really).

Step 3:
  • Interview 1: This interviewee (a close friend/GSU student) stated I would need to learn how to operate within a large city like Atlanta. 
  • Interview 2: This interviewee (another close friend/GSU student) stated that they believe a product/service such as this one would be beneficial to plenty of students within the city because "there is a plethora of places students can go eat, constantly spend money, and gain no nutritional value."
Step 4: I learned that in order to succeed in this new market I would need to do proper research on hw to effectively and efficiently operate within a much larger environment. Although it would be difficult to adapt to this environment, the new market still appears to be as attractive as I initially thought. 

2 comments:

  1. Hi Daniel, I think you did a great job explaining what is next for your company. I think providing recipes and meal prep kits would be very beneficial to these students and other college students as well. I think this is an important step because I know many college students are lazy to figure out what ingredients they need to buy in order to ensure that it is a healthy meal. Overall great job!

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  2. Hey Daniel,
    You did a really good job on this blog post about whats next and I really enjoyed reading it. I think that the ideas that you stated along with the ideas from the people you interviewed were very good ideas. The idea of providing meal prep kits along with recipes is going to make cooking such a simple task for your customers. Overall, you did an awesome job on this blog post.

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